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Twilight SagaA couple of years ago it happened with New Zealand.
Suddenly, everyone wanted to go and check out the Middle Earth, and let me tell you, it's quite something to walk through astonishing landscapes which you've just seen inside the silver screen.
Minus all the hobbits, elves, and orcs, unfortunately.
But it worked! And it boosted New Zealand tourism by quite a bit.
And now they've done it again.
Tourism chiefs have launched a travel campaign around the new Sherlock Holmes film, much of it shot in London, which opens at Christmas.
From VisitBritain, the campaign highlights locations linked with the famous detective and his creator Sir Arthur Conan Doyle.
Directed by Guy Ritchie and starring Robert Downey Jr and Jude Law, the movie includes scenes shot at St Paul's Cathedral, the Houses of Parliament and the Old Royal Naval College at Greenwich, south London.
Ritchie said: "Sherlock Holmes is an iconic British character and bringing our story to life on the streets of London, Liverpool and Manchester was part of the fun of making this film.
"Given the 150th anniversary of Sir Arthur Conan Doyle's birth this year, I'm excited to unleash our version of Sherlock Holmes to audiences in the UK and around the world."
Downey Jr said: "Sherlock Holmes has great pride in being English. London is an incredibly fascinating city and the centre of the world at the time our film takes place.
"Holmes knows every inch of it and feels it's his city. It was great fun filming throughout Britain."
VisitBritain's marketing director Laurence Bresh said: "We increasingly use the UK's world-renowned film and literary heritage - as well as music, fashion and culture - to raise awareness of the appeals of Britain and its destinations. Sherlock Holmes is known around the world as one of Britain's most iconic characters."
If you want more info, please visit their website.
Comments (1) — Add Yours
I hit the Baker Street house at one point. It’s a small touristy place but the movie made it feel right. They had wax dummies though…those things freak me out. Right next to Abbey Road, too!
# Posted by Phit on 15:11, 6 January 2010
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